youtube sundays - john lewis: never knowingly undersold


music plays a big part in commercials/adverts. british departmental store john lewis's latest advert recites the journey of a woman, from young to old, pulling our heart strings, sending the message that we can rely on the store for generations as they are never knowingly undersold.

the beautiful piece of music accompanying the advert was "always a woman to me" performed by fyfe dangerfield, lead singer of the guillemots. it is a beautiful cover of the billy joel classic, and i hope it would be released as a single soon.

if you like this advert, you might also like their previous advert released around christmas 2009, featuring a cover of "sweet child o'mine" by swedish folk band "taken by trees".

nice heart warming adverts featuring children and motherly figures and beautiful music, john lewis sure knows how to pull our heart strings. great branding i feel.



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