Rafael Nadal in Richard Mille and Feliciano Lopez in Jaeger Le-Coultre

photo by clive rose/getty images

i've previously blogged about richard mille's partnership with rafael nadal. at this week's ATP world tour finals in london, the spanish ace was again spotted with the lightweight 30grams US$525,000 richard mille rm027 watch. the watch was specially designed to be ultra lightweight so it can be worn on nadal's wrist during all of his tournaments.

richard mille rm027

partnering with tennis players make perfect sense for the watch makers. the message goes right out to their target market. just this month, swiss watchmakers jaeger le-coultre appointed fellow spanish tennis player feliciano lopez as their global ambassador.

feliciano lopez / photo: jacques demarthon/afp/getty images

feliciano was also at the ATP world tour, but of course wasn't wearing any of jaeger le-coultre's dress watches on the court. and how different does he look outside of his sports attire?

the spanish tennis player wore one of my favourite watches: the jaeger le-coultre reverso.

jaeger le-coultre grande reverso

i love the watch makers' sponsorship to these sportsmen. it sends out a positive message (less scandalous than football players), and having real men as ambassadors make it all the more believable. i look forward to more of such partnerships.



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Rafael Nadal in Richard Mille and Feliciano Lopez in Jaeger Le-Coultre

photo by clive rose/getty images

i've previously blogged about richard mille's partnership with rafael nadal. at this week's ATP world tour finals in london, the spanish ace was again spotted with the lightweight 30grams US$525,000 richard mille rm027 watch. the watch was specially designed to be ultra lightweight so it can be worn on nadal's wrist during all of his tournaments.

richard mille rm027

partnering with tennis players make perfect sense for the watch makers. the message goes right out to their target market. just this month, swiss watchmakers jaeger le-coultre appointed fellow spanish tennis player feliciano lopez as their global ambassador.

feliciano lopez / photo: jacques demarthon/afp/getty images

feliciano was also at the ATP world tour, but of course wasn't wearing any of jaeger le-coultre's dress watches on the court. and how different does he look outside of his sports attire?

the spanish tennis player wore one of my favourite watches: the jaeger le-coultre reverso.

jaeger le-coultre grande reverso

i love the watch makers' sponsorship to these sportsmen. it sends out a positive message (less scandalous than football players), and having real men as ambassadors make it all the more believable. i look forward to more of such partnerships.



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Richard Mille RM027 and Rafael Nadal, winner of Wimbledon 2010 men's title

rafael nadal, wimbledon men's champion 2010 / pic credit: getty images

since i've found the watch but can't quite own it, i'll feature the wonderful story behind it, and definitely ahead of it. after missing last year's wimbledon championships because of his injury, spanish ace rafael nadal came back fighting and won the men's title on sunday, beating quite the underdog of 2010 tomas berdych in three straight sets.

accompanying nadal's start of the season was the US$525,000 black richard mille wrist watch above, which he will be wearing for all the other tournaments in 2010. it's an incredible move, for richard mille to develop a watch with nadal, to believe that he will be able to fight back to the top when the latter was injured for most of last season.

pic credit: reuters pictures

the tourbillon timepiece weighs in at 18grams, made from a high lithium content alloy used by the aerospace industry. the case was made from carbon based resistant composite, making it ultra light and rigid. however according to mille, the colossal development costs from the extreme technical details was no issue. my favourite quote from him: "perfection has no price and only the result matters."

winning the grand slams are nadal's targets, creating a watch which could accompany him to his victories was mille's. and accompany he did, the watch never once left nadal's wrist. amazing partnership, i really like positive stories like that. it really inspires.

and here's nadal winning the french open last month, richard mille rm 027 wrist watch in tow:

rafael nadal, winner of french open 2010 at roland garros / pic credits: ella ling for richard mille

rolex would have been an obvious choice for nadal, considering they sponsored roger federer and the wimbledon championships for many years. but the amazing feat and technological challenges associated with this watch suited nadal's own story so well. i've always maintained that timepieces should have a story behind it, and bought to commemorate special occasions. well it's not a special occasion for me, it's a wonderful story no less.

now are there any prototypes or spares lying around, i really wouldn't mind seconds...

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Richard Mille RM027 and Rafael Nadal, winner of Wimbledon 2010 men's title

rafael nadal, wimbledon men's champion 2010 / pic credit: getty images

since i've found the watch but can't quite own it, i'll feature the wonderful story behind it, and definitely ahead of it. after missing last year's wimbledon championships because of his injury, spanish ace rafael nadal came back fighting and won the men's title on sunday, beating quite the underdog of 2010 tomas berdych in three straight sets.

accompanying nadal's start of the season was the US$525,000 black richard mille wrist watch above, which he will be wearing for all the other tournaments in 2010. it's an incredible move, for richard mille to develop a watch with nadal, to believe that he will be able to fight back to the top when the latter was injured for most of last season.

pic credit: reuters pictures

the tourbillon timepiece weighs in at 18grams, made from a high lithium content alloy used by the aerospace industry. the case was made from carbon based resistant composite, making it ultra light and rigid. however according to mille, the colossal development costs from the extreme technical details was no issue. my favourite quote from him: "perfection has no price and only the result matters."

winning the grand slams are nadal's targets, creating a watch which could accompany him to his victories was mille's. and accompany he did, the watch never once left nadal's wrist. amazing partnership, i really like positive stories like that. it really inspires.

and here's nadal winning the french open last month, richard mille rm 027 wrist watch in tow:

rafael nadal, winner of french open 2010 at roland garros / pic credits: ella ling for richard mille

rolex would have been an obvious choice for nadal, considering they sponsored roger federer and the wimbledon championships for many years. but the amazing feat and technological challenges associated with this watch suited nadal's own story so well. i've always maintained that timepieces should have a story behind it, and bought to commemorate special occasions. well it's not a special occasion for me, it's a wonderful story no less.

now are there any prototypes or spares lying around, i really wouldn't mind seconds...

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Rafael Nadal and Richard Mille RM027 at Wimbledon Championships

besides the world cup, the other major sporting event happening right now is the wimbledon championships. here is another look at spanish ace rafael nadal last saturday after beating philip petzschner of germany, wearing his US$525,000 richard mille watch. the watch weighs less than 30grams, and nadal will be exclusively wearing mille's watch during the rest of the tennis season.

a-maz-ing.


pics credit: getty images


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Rafael Nadal and Richard Mille RM027 at Wimbledon Championships

besides the world cup, the other major sporting event happening right now is the wimbledon championships. here is another look at spanish ace rafael nadal last saturday after beating philip petzschner of germany, wearing his US$525,000 richard mille watch. the watch weighs less than 30grams, and nadal will be exclusively wearing mille's watch during the rest of the tennis season.

a-maz-ing.


pics credit: getty images


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Rafael Nadal and Richard Mille RM027 limited edition watch

sports and product endorsements/sponsorships are a big business. in this case for spanish tennis ace rafael nadal, it is very big business. nadal signed a deal with watch maker richard mille, and he will be exclusively wearing mille's watches during this year's tournaments. at this week's french open at roland garros, nadal wore the rm027 which was created specially for him.

the tourbillion timepiece weighs less than 30 grams (watch strap included!), and is one of the lightest watches ever produced. the watch will retail for a jaw dropping US$525,000. his opponents better aim away from the watch.

so next time besides ogling at nadal's big guns, have an appreciation of that amazing timepiece too. sports and technology have always gone hand in hand. amazing partnership. and i am rooting for you, nadal!

pics credit: getty images / richard mille





+

Rafael Nadal and Richard Mille RM027 limited edition watch

sports and product endorsements/sponsorships are a big business. in this case for spanish tennis ace rafael nadal, it is very big business. nadal signed a deal with watch maker richard mille, and he will be exclusively wearing mille's watches during this year's tournaments. at this week's french open at roland garros, nadal wore the rm027 which was created specially for him.

the tourbillion timepiece weighs less than 30 grams (watch strap included!), and is one of the lightest watches ever produced. the watch will retail for a jaw dropping US$525,000. his opponents better aim away from the watch.

so next time besides ogling at nadal's big guns, have an appreciation of that amazing timepiece too. sports and technology have always gone hand in hand. amazing partnership. and i am rooting for you, nadal!

pics credit: getty images / richard mille





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